I'll beat your best Meta ad in 7 days.
If I don't, you pay nothing. And you keep the work.
Send me one ad that's already working. I'll build 3 new creative variations from your buyers' own words and test them against it for seven days. One number we agree on decides the winner.
Results for coaches and experts in the US, UK & India.
"A genuine growth partner who helped us build a multi-million-rupee business."
R.M. · Founder, Parenting Education Platform"Helped us unlock new profit centers."
S.Y. · Founder, Dance Studio"Gokul is a gifted marketer."
A.K. · Therapist & CoachRevenue figures are gross sales, not profit. ROAS = revenue ÷ ad spend. Client names shared with permission or withheld.
Parenting coach: zero to ₹2 crore+
- Dug through sales calls, reviews and comments for the words worried parents use at 11pm.
- Built 15+ ad angles around those words, instead of "transform your parenting".
- Launched 6 to 8 new ads a week, killed losers fast, scaled winners.
- Turned the best hook into 20+ variations so it never burned out.
"A genuine growth partner who helped us build a multi-million-rupee business."Raghunath, Parenting Coach
The ROOT method
The same way I learned to sell coconut seedlings farm to farm: understand the buyer first, then plant what grows.
Read the buyer
Sales calls, reviews, comments and competitors' ads. I collect the exact words your buyers use before I write anything.
Outline what's working
I break your winner into hook, angle, proof and CTA, keep what works, and find the buying reasons it's missing.
Offer three variations
Three creatives that each change the angle, format or hook to reach a different buyer. New ideas, not colour swaps.
Test the creative
Only the creative changes: same offer, page, audience and budget. One agreed number picks the winner.
Because "trust me" isn't a portfolio.
Statics, video, and AI song ads that take a proven angle and put it in a format the account isn't running yet.
See more, including AI song ads and test creatives: Portfolio (Google Drive) →
Start with a test. Grow from there.
Every engagement starts the same way: prove it on one ad first.
Beat Your Best Ad
A 7-day, no-risk test to see whether better creative beats your current winner.
- Customer and review research
- Competitor ad analysis
- 3 creative variations of your winner
- Hooks and copy for each
- Test plan with 1 agreed KPI
- 7-day head-to-head test
Creative Growth Partner
For brands that want a steady pipeline of new Meta creative.
- Ongoing buyer research
- Angles and hooks every week
- Briefs, scripts and statics
- Video and AI song ads
- Testing roadmap
- Weekly performance review
Full-Funnel Partner
For experts ready to scale the whole journey, not just the ad.
- Landing page strategy and CRO
- Webinar and workshop funnels
- Email strategy
- Launch planning
- Growth consulting
3 reasons not to hire me
Don't hire me if you want ads that only look good.
I have a rule: every client gets at least 2x back on what they pay me. When I couldn't deliver that consistently, I ended the agreement myself.
Don't hire me if you only want me to look at the ad.
I come from conversion rate optimisation. If your funnel is leaking after the click, I'll tell you, because a great ad can only do as much as the page it lands on.
Don't hire me if you need replies at 3am your time.
I'm in Bengaluru and overlap your morning or evening. The upside: your new ads are often waiting when you wake up.
Hi, I'm Gokul.
My first job was selling coconut seedlings in bulk, door to door and farm to farm. That's where I learned that when marketing reaches the buyer first, selling is easy.
Since then: a psychology degree, an MBA, an agency that scaled coaches to crores, a conversion rate optimisation job in Berlin, and my own practice since 2020. Today I'm also CMO at PlannedWay, leading marketing for expert-led businesses.
Everything I make starts the same way: with why people buy, in their own words. That's how a parenting coach went from zero to ₹2 crore+, and it's what I'll bring to your best ad.
Ready to find your next winner?
Your best ad won't stay your best forever. Let's build the one that beats it. I take on 2 new clients a month.
Let me beat your best ad →What happens on the call
- We look at your current best ad and what it's built on
- I share the angles I think it's missing
- We agree on the one number the test will be judged by
- We decide together if the 7-day test is a fit
No pressure, no hard sell. If it's not a fit, you'll still leave with ideas to test.